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Structured Content

The OptEngage approach is rooted in a structured content framework comprised of six purpose-built components:

Structured Content

OptEngage assumes that all employees — not not just a select few — will contribute content to the site. While this clearly increases engagement and knowledge sharing, you run the risk of the site being overrun with random content.

OptEngage prevents this from happening through the use of structured content. Structured content is a technology based approach that insures all content is consistent with your taxonomy, editorial guidelines and formatting standards.

The OptEngage structured content framework is comprised of six purpose-built components:

Content Types The data model (or taxonomy) that maps and catalogs all your business content by type, e.g., product guides, Employee Handbook topics, departments,  project plans, etc.

OptEngage Structured ContentContent Database The relational database that stores all digitized content; either natively in the database or through links to external URLs.

Content Management Web Forms All content is entered and tagged through web forms with custom validation rules; thereby insuring compliance with your taxonomy and editorial standards.

Content Templates The custom HTML visualizers, either C# templates or .ascx controls, that format, personalize and present the content to the employees on their desired device.

Tagging Each content item added to the site — from documents through discussion posts, wiki posts, events, or project updates — is tagged.

For example, each Procedure Manual page is tagged to the applicable department; each project forum post is tagged to the correct project, etc.

But if you’ve have had prior experience with corporate intranets, you probably realize that most employees do a poor job tagging their content. But this is no reason to abandon the power that tagging  brings.

We address this reality by:

  • Auto-populating your tag namespace with the relevant tags based on their taxonomy.
  • Automatically tagging new content based on the context in which it is added to the site.
  • Giving the content provider the ability to supplement the auto-generated tags with custom tags as desired.

Workflows Some organizations like to enable workflows, in which some content contributions require approval before the content is published to the site. This capability is incorporated into the OptEngage platform, and each client can configure their specific workflow rules.

For example, you may want all HR updates to be approved by an HR manager; while allowing all blog and discussion posts to be published immediately. Like all other OptEngage site admin tasks your site administrator updates your workflow rules through the Site Management Console; IT is not required.

Why this Matters

These six integrated structured content components orchestrate a consistent and scalable knowledge management platform consistent with your organization’s data model. And it adapts organically over time as your organization grows and changes.

This allows us to extend the concept of an intranet. So we encourage you to think more broadly than just an intranet that documents your company practices, products, procedures, employee benefits, and the like.

Instead, the intranet is re-positioned as a comprehensive content hub that enables your employees to have on-demand access to all your knowledge, content and collective intelligence.

A Day in the Life

Take our 5 minute video tour and learn why your employees will love OptEngage.